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DSO Technology Solutions

Lou Shuman, DMD, CAGS



Dr. Shouman at DSO Technology Solutions.
Lou Shuman, DMD, CAGS, is the founder and CEO of Cellerant Consulting Group, dentistry's leading source of creating accelerated growth for both start ups and mature companies. Cellerant currently serves 40 companies and is the exclusive incubator for both Envista and Patterson.

Recently, Dr. Shuman was awarded The Denobi Awards' highest honor, the Denobi Pinnacle Achievement Award, which recognizes an individual whose leadership and ongoing contributions have dramatically impacted the dental profession. Going forward, the award will be named in his honor and known as the Dr. Lou Shuman Denobi Pinnacle Achievement Award. He is also a 2021 recipient of the Global Summits Institute Doctor-to-Doctor World’s Top 100 Doctors.

Dr. Shuman is a venturer-in-residence at the Harvard i-lab. This relationship resulted in launching as co-founder LightForce Orthodontics in May of 2019. LightForce has created the world's first fully customized ceramic 3-D printed orthodontic bracket. The impact of the technology resulted in winning the Mass Challenge Incubator Award, being one of thirteen winners from four thousand entries.

He currently serves as an advisory board member for Dental Economics, Dentistry Today, Dental Products Report, Inside Dentistry, Oral Health Canada, and Orthodontic Practice US. He is founder and associate editor of Dental Sleep Practice journal.

Dr. Shuman has monthly national columns in Dental Economics " Technology in Two Minutes" Dental Products Report "Dentistry Tomorrow" and Oral Health Canada "The Last Word on Technology."

He is the only dentist to be chosen both as a Top CE Leader and Leader in Dental Consulting by Dentistry Today.

Dr. Shuman created the Cellerant Best of Class Technology Awards in 2009 to recognize innovative products that set a standard of quality in their respective categories. It has been acknowledged as the most prestigious and coveted award that a dental manufacturer can receive. It is the only one of its kind and is covered by every major dental journal in North America. The Cellerant Best of Class Hygiene Awards are now in their third year.

He previously served as president of Pride Institute and as Vice President of clinical education and strategic relations at Align Technology while the company grew from $20 million to exceed $500M. He created Align’s orthodontic & GP clinical programs and was the professional and clinical lead on highly successful commercial projects, including the creation of Align’s Vivera retainer.

Areas Of Expertise

•  Growth Acceleration
•  Internet Strategy
•  Strategic Relations
•  Emerging Technologies
•  Media Relations
•  Digital Marketing
•  Operational Practice Management

Speaking Topics

•  Online presence and social media
•  Clear aligner orthodontics
•  Sleep apnea
•  Traditional and new world marketing

Awards & Achievements

•  Top CE Leaders in Dentistry, Dentistry Today
•  Leader in Dental Consulting 15 years running, Dentistry Today
•  Board of Directors, Apteryx, Inc.
•  Board of Directors, LightForce Orthodontics
•  Board of Directors, Sleep Architx

Leadership Roles

•  Advisory Board Member, Dentistry Today
•  Advisory Board Member, Dental Economics
•  Advisory Board Member, Dental Products Report
•  Advisory Board Member, Inside Dentistry
•  Founder and Managing Editor, Dental Sleep Practice
•  Monthly National Columnist, Dental Products Report
•  Monthly National Columnist, Dental Economics
•  Chairman of the Technology Advisory Board, WEO Media
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